This is not a day we’re back at the grindstone. This is the day to be back at our passion. Breathing new life into our projects. We are full of innovation, imagination and inspiration. It’s Monday. And we can’t wait to get started.

So what made him great? His gift, simply put, was marketing. In the words of Guy Kawasaki, who worked under Jobs at Apple: “Steve was the greatest marketer ever.” Here are 10 marketing lessons you can learn from him.

Jobs may have been a genius, but he was also smart enough to find people he could learn from. One of his first tutors was Regis McKenna, a legendary Silicon Valley marketer. Jobs sought him out even while Apple was still just a two-man operation in a garage. McKenna helped Jobs bring on Mike Markkula as Apple’s first angel investor and marketing guru. Markkula was an engineer by training but had worked in marketing at Intel. He joined Apple as an employee (for a time he was CEO) and created a set of founding marketing principles to which Apple still adheres today, 35 years later.

That’s the strategy Yamada used (see video below). He was able to win two International marathons by breaking an overwhelming task – into many small, easily accomplishable tasks. And it’s the same strategy you can use to achieve goals that may seem distant from where you are currently.

So start today, better yet, start right now on task No. 1, which is committing your goals to paper. Because when your goals are clear, so are your priorities. And the only way to make certain you’re not in the same place when 2015 comes to an end, as you were when 2014 did, is to have something to aim for, and to have a way to track your progress. This is precisely what committing your goals to paper does. It helps you set targets, and allows you to see where you are on the mile markers of life.

One of the lessons I’ve learned is that wealth has very little to do with money. However, it has everything to do with our ability to produce, and perhaps more importantly, our ability to see ourselves as wealthy.

This is the reason why economics have said for years now, “If you took all the money in the world and divided it equally amongst everyone, in a relatively short amount of time, the exact same people would end up with it again.”